Last year, Matt Dyke, Worldwide Planning Director and Jeroen Matser, Senior Planner, discussed the new landscape of digital innovations converging with the physical world.
The session illustrated how brands can be more creative and think differently in using technology to harness the digital and real worlds. Dyke and Matser took the audience on a tour of global case studies from New York to Japan. A wide array of examples were covered which illustrated the shift in how products will increasingly play a more important role in both clients and agencies businesses.
"What's bringing these things together, the digital world and the physical worlds waking up, are the consumers themselves," said Matt Dyke. "It's much more important for brands to think about how they can add value to consumer's lives."
