Adaptive Path's Brandon Schauer and David Verba, recently gave a presentation on Subject To Change. It’s a good overview of the main points of their new book. "The way most organizations think and work on products and services isn't suited to the unpredictable world we live in. Instead, companies need new ways of thinking and working to adapt into innovative, agile, and commercially successful organizations who creates great products and services".
As David Armano pointed out: "The biggest challenge that today's marketers face is understanding how to overcome the obstacles that get in the way from creating user/customer/consumer experiences that people want to make part of their everyday lives."
I also wanted to share this slidecast, The long wow. This presentation lays out an experience-centric approach to fostering and creating loyalty by systematically impressing your customers again and again. The Long Wow challenges creators of customer experiences to plan across channels, time, and disciplines to identify a progression of seduceable moments.
For more on that topic, you can check Adaptive Path's blog.
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